Author: Mohamed Sayed Fathy – Chief Information Officer, IT at EFG Hermes What is Marketing Automation? Marketing automation refers to the use of tech tools that have the ability to guide the automation of various marketing processes rather than handling them manually. It constitutes the use of technology-enabled tools to manage marketing processes and strategically […]
By Simon Kitchen, MD and Head of Strategy, EFG Hermes Research The GCC has dominated global IPO markets in 2022, raising 23% (USD21 billion) of the USD91 billion raised in all global IPOs this year. This is a remarkable feat when you consider that in 2021, the region accounted for just 2% (USD10 billion) of […]
By Joanne Kabiru, Associate Director, Brokerage Operations, EFG Hermes Kenya Studies show women investors earn higher returns than men when given the same opportunities. During these uncertain times of high inflation and falling stock prices, there is an opportunity for all women in our society to start their journey to achieve financial security. The Russia […]
Author: Mohamed Sayed Fathy – Chief Information Officer, IT Department at EFG Hermes Holding Metaverse is the buzzword nowadays. The Google search engine states that the word “Metaverse” was one of the most searched terms during 2021. Does the Metaverse have real potential, or is it only a fad that will vanish soon? People started […]