What you need to know about Marketing Automation

February 7, 2023, Business, Communication, Consumer, Ideas

Author: Mohamed Sayed Fathy – Chief Information Officer, IT at EFG Hermes  What is Marketing Automation? Marketing automation refers to the use of tech tools that have the ability to guide the automation of various marketing processes rather than handling them manually. It constitutes the use of technology-enabled tools to manage marketing processes and strategically […]

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How has the Kenyan market performed in 2021 and what should we expect during the upcoming election year of 2022?

February 3, 2022, Business, Consumer, Economics, Finance, Securities Brokerage

Author: Muammar Ismaily – VP & Analyst at EFG Hermes Kenya During the year 2021, the Kenyan equities market performed relatively well, with NASI, NSE 20 and NSE 25 increasing by 9.43%, 1.83% and 9.62%, respectively. The best performing stocks were Car & General (+54.32%), Equity Group (+44.32%) and BK Group (+41.46%). Notably, Safaricom, which […]

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