Nadia is a 26-year-old employee who, despite her average pay, is obsessed with fashion, and constantly browses for clothing and accessories online. Since she is not interested in one specific item, she makes sure to check different websites and brands. She, however, prefers local brands, proudly produced in her home country. While looking at a […]
Email marketing is widely used by the businesses to increase their market reach. This method is considered to be highly efficient and effective as per prospect cost is amongst the lowest of all the methods available. However, the impact of email marketing campaign is dependent on the way it is carried out. Many businesses may […]
We’re all waiting for the ongoing pandemic and the associated uncertainty, anxiety, and fear of the unknown to end so we can go back to what life used to be. However, “we’re never going to go back to normal” seems to be the most often repeated phrase by everyone these days, people at work, politicians, and business leaders alike.
Marketers and product development executives have been, until recently, designing their campaigns mostly on assumptions derived from business and personal observations of market trends and/or personal experiences. For seasoned marketing executives in their local market, it was easy to forecast how the audience would perceive the ad or the product due to the presence of […]