What you need to know about Marketing Automation

February 7, 2023, Business, Communication, Consumer, Ideas

Author: Mohamed Sayed Fathy – Chief Information Officer, IT at EFG Hermes  What is Marketing Automation? Marketing automation refers to the use of tech tools that have the ability to guide the automation of various marketing processes rather than handling them manually. It constitutes the use of technology-enabled tools to manage marketing processes and strategically […]

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MENA Banks Remain Optimistic Towards Year End

December 13, 2022, Economics, Finance, Research

Elena Sanchez, Managing Director and Co-Head of Financials and Banking at EFG Hermes Research, provides key insights into the banking sector in MENA. New research by EFG Hermes has found that in the banking sector, the current credit quality backdrop is generally favorable, with short-term macro being supportive in the GCC. However, higher borrowing costs and […]

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Institutional investors, who they are, and why they matter to our markets.

November 21, 2022, Brokerage, Institutional, Investments, Kenya, Retail, StockMarket

Author:Muathi Kilonzo, Managing Director and Head of Equities, EFG Hermes Kenya. Institutional investors include domestic and offshore pension funds, mutual and investment funds, insurers, and private equity investors. Over the last ten months, they made up almost all the value of shares traded on the Nairobi Securities Exchange, with offshore institutional investors accounting for nearly […]

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